M/F Digital Account Manager

Job description

Neo@Ogilvy is the integrated media agency of Ogilvy. Neo@Ogilvy was launched in 2006 to provide innovative, accountable digital media solutions across a global footprint. Since then, we’ve established more than 40 offices around the world and serve clients that sell everything from cat food to cloud computing services.

Our value proposition is simple: we deliver marketplace foresight for our clients, navigating a digital ecosystem where new platforms, technologies, channels and media properties are constantly evolving.

SUMMARY OF THE JOB

Neo@Ogilvy is a global digital media agency servicing a variety of clients and specializing in branding and performance driven media initiatives.

The Digital Account Manager will lead media strategy development and plan/coordinate Branding driven media plans across Europe for one of the largest Global brands in the service and technology sector. 

The Account Manager is the strategic brains behind the media plans. The Account Manager will be well versed in the digital performance media landscape, familiar with the vendors, technology, and targeting necessary to drive direct response based results. The Account Manager will be the main point of contact day to day with the European clients to ensure smooth and successful campaigns.

RESPONSABILITIES

Strategy, Mediaplanning :

• Own and manage the campaign planning process from briefing to reporting

• Coordinate European media strategy and plans

• Understand overall capabilities and limitations of global B2B/IT partners in the region (audience, reach, quality of traffic, specificities of the properties owned locally etc.)

• Work closely with Ogilvy account team to propose ideas/improvements of what could be tested for the region and incorporate creative strategy/customer journey with media plans

• Brief, challenge, understand and share local mediaplans with European clients

• Collect feedback/questions from the local teams and share with the European team as required

• Support the account director in client relationship building and broader projects

• Main point of contact for European clients 

Coordination:

• Communicate with the Worldwide and Local teams in the beginning of the campaign planning process

• Share learnings and best practices achieved across the network (local and worldwide)

• Lead monthly calls with the European team to discuss campaigns and share insights as a network

• Oversee and train junior team members to support on campaign management, reporting and optimization

Measurement / Reporting :

• Collection and aggregation of local campaign performances on a monthly basis.
• Review and analyse WW & Local branding performances to issue key learning and guidance for the region and for following quarters
• Best practice sharing within the region, with global headquarters
• Regular interlocks with WW/Local agency teams + Regional Clients
• Tracking/Measurement support and best practice sharing
• Deploy regionally the processes and tools developed globally 

 

Profile

• Fluent in English (speaking & writing)
• International coordination experience
• Understand B2B tactics and digital landscape
• Able to develop strong working relationships with internal peers at WW, regional and local levels
• Demonstrated ability to establish high levels of trust and creditability internally and externally at all levels
• Solid analytical abilities and the ability to work in partnership with Analytics professionals
• Analytical mindset and interested in data driven media planning
• Independent thinker and able to work autonomously
• Detail oriented and great organizational skills
• Able to develop strong working relationships with clients and internal peers across the Neo network
• 3-4 years of experience in a digital organization (media/sales/client) 

FURTHER INFORMATION

•  CDI: to be determined
•  Start date: ASAP
•  Localization: Paris 8
•  Remuneration: to be defined
•  Half of lunch vouchers at the charge of the company (9€ x 20 vouchers / month)
•  Half of the transportation costs in Paris at the charge of the company

Business sector : Media
All offers Apply online
This website uses cookies to ensure that we give you the best experience on our website. If you continue we assume that you consent to receive all cookies on all websites.
For further information, please click here >>.