Social.Lab was acquired five years ago by Ogilvy and now sits at the heart of the WPP group as its deep social expertise. We develop dynamic content strategies that make brands, sales and customer value grow. We match great creative ideas, social-by-design executions with effective distribution and leading expertise in paid media in social. And we implement them through appropriate, agile and effective production capabilities. We test, measure, learn and optimize, daily. Because today, we can.
Social.Lab is the fastest growing offer of the Ogilvy Group worldwide. In the last 5 years it has increased by ten its size. As a leading social media agency, Social.Lab is now active across 4 continents and 10 markets with 400 employees. Social.Lab services American Express Global, Nespresso Global, Nespresso UK, Chanel Global, Philips Global, Unilever Global, and many other local clients in each of its offices.
The Manager-Global Senior Social Strategist will be responsible for helping to drive the global social strategy and measurement for an international luxury brand’s social for both paid and organic campaigns. The Strategist will work closely with the client’s Global Media and Creative teams and the Global Media agency to ensure the content and campaigns being executed are innovative, on-brand, and meet overall digital marketing goals and KPIs. This role will report directly to the Global Social Director and will lead a team of 4 Paid Social Experts.
The Manager-Global Senior Social Strategist will manage the social strategy development such as the strategy and measurement for the luxury brand’s paid and organic social media campaigns. This individual will partner with Global Media team for strategy and measurement for social content and paid campaigns. S/he will work with the Global Media agency on annual strategy, putting social media at the service of the brand in synergies with other mediums. S/he will own and maintain the brand’s Social Media Playbook, contributing to and identifying the latest best practices, social insights, and team processes. This individual will collaborate with Global Creative team to develop innovative ideas that are on-brand and meet overall marketing goals. S/he will continuously review of processes, social content, and campaign performance to optimize the business needs while balancing on-brand messaging with available resources.
This individual will oversee reporting and best practice development by leading research and reporting on all social media campaigns while connecting social data with customer/online analytics to provide a holistic look at our social consumer. In addition, this individual will leverage latest tools and technologies to layer social listening and competitive benchmarking insights into monthly and campaign reports. S/he will also leverage influence expertise for influencer discovery, identification and tracking. S/he will identify new potential partnerships and innovations to ensure the brand remains a best-in-class brand in digital marketing. S/he will assist regional markets on all social media needs including onboarding, page setup, content requests/reviews, paid social guidelines and reporting. S/he will be responsible for cross-functional project management and play a key role in leadership. S/he will partner cross-functionally with category teams, brand management, global media, public relations and HR to understand social needs and opportunities. S/he will serve as point person for any new social tools and technologies and drive on-boarding process to any local regions or partner agencies. Additionally, s/he will establish best practices and ensure regular connectivity for proactive partnerships. S/he will partner with Paid Social Experts to ensure social media plans are delivered and communicated in a timely manner to our local regions. S/he will maximize our relationship with partner agencies by identifying opportunities to integrate their research and expertise for social insights.