Social Media Strategist (M/F)

Job description

Social.Lab was acquired five years ago by Ogilvy and now sits at the heart of the WPP group as its deep social expertise. We develop dynamic content strategies that make brands, sales and customer value grow. We match great creative ideas, social-by-design executions with effective distribution and leading expertise in paid media in social. And we implement them through appropriate, agile and effective production capabilities. We test, measure, learn and optimize, daily. Because today, we can.

Social.Lab is the fastest growing offer of the Ogilvy Group worldwide. In the last 5 years it has increased by ten its size. As a leading social media agency, Social.Lab is now active across 4 continents and 10 markets with 400 employees. Social.Lab services American Express Global, Nespresso Global, Nespresso UK, Chanel Global, Philips Global, Unilever Global, and many other local clients in each of its offices.



As Senior Social Media Strategist, you will design media strategies that drive brand awareness, enhance consideration and brand preference, and ultimately drive sales for high-visibility product launches in key markets.


Through a strong understanding of social platforms, you take an active role in all aspects of a social project – Challenge and exceed brief goals and needs, identifying brand’s issues, running competitive benchmark, forming recommendation, building architecture of programs, drafting the budget, defining the drivers of performance, Smart integration in overall media planning and ecosystem work streams, aligning with consumer decision journeys and product message hierarchies and build the KPI’s framework.


The main responsibilities are:


 Global responsibility & coordination to key projects

 Developing strategic recommendation monitoring and providing optimizations

 Ensure long term alignment with client’s communication strategy

 Relation and coordination with client’s lead agencies on Content

 Define KPIs and Dashboards

 Responsible for implementing last advertising solutions in strategies

 Internal point of contact for complex advertising related requests

 Responsible for client (or agency) planning and deliverables deadlines


• Minimum of 2+ years’ experience in developing and executing Paid Social Strategy

 Able to understand client’s need, drive its satisfaction while considering which resources can be allocated to it.

 Strategically strong. Understands the client’s business and can connect business challenges and social strategy/tactics.

 Ability to defend paid social competitive advantages against competitors or other media.

 Strong analytical skills. Understand how to smartly analyze and use the data to turn the data into actionable insights.

 Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment

 Candidate must be persuasive and know how to use adapted storytelling to convince a client or partner

 Ability to work with integrated teams (Social.Lab and partner agencies) and to smartly manage operational resources on a daily basis

Business sector : Media
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