A customer engagement expert for Global, Regional and local clients at Ogilvy Paris – In the context of a fully integrated model, where planners have different yet complementary skills, and work closely with media, data, creative and UX teams to create personalised Consumer Experience across the full funnel.
He or she will :
• Unlock opportunities & insights (consumers, brands, categories and socio-cultural tensions)
• Understand and drive clients’ business growth opportunities
• Partner with business team to develop strategic roadmaps, be challenging / proactive on a regular basis to inspire / detect new initiatives (internally and with clients)
• Elaborate creative briefs for various marketing yet personalised activities across the full funnel (from communication to relationship, social CRM, services, innovation…)
• Work closely with UX, data and media teams to design strong personalised customer experiences (tactical and / or always-on).
• Actively participate to trends monitoring
• Evangelize and enrich Ogilvy integrated strategic framework, internally and with clients.